Video, sound, special effects and interactive systems can be harnessed to create immersive experiences for awestruck onlookers. The effect is a transformation of a public space into an environment that is designed to mold message and mood and to provoke and entertain. It can be renewed endlessly to provide an advantage in a constantly changing cultural landscape
Permanent interior multimedia environments such as resorts, hotels, spas, casinos, retail spaces, museums, bars, restaurants.
Where: Montréal, Canada
For: Pointe-à-Callière, Montreal Museum of Archaeology and History
Moment Factory created a permanent multimedia installation for the foyer of the Mariners’ House, the new pavilion of the Pointe-à-Callière Museum in Old Montreal. The digital work, inspired by the symbols and textures of the maritime world, is visible from the street around the clock. A horizontal fresco 2 feet tall and 40 feet wide, the installation is meant to resemble the horizon. In addition to adorning the museum entrance, it serves as a cue to direct the gaze and traffic toward the galleries. The content projected on the giant screen, managed