Video, sound, special effects and interactive systems can be harnessed to create immersive experiences for awestruck onlookers. The effect is a transformation of a public space into an environment that is designed to mold message and mood and to provoke and entertain. It can be renewed endlessly to provide an advantage in a constantly changing cultural landscape
Permanent interior multimedia environments such as resorts, hotels, spas, casinos, retail spaces, museums, bars, restaurants.
Where: Rotterdam, Holland
For: Holland Casino
The slot machines whirr and bling, each encased in it's own ambiance created by the colourful LED ceiling overhead. Suddenly, a spotlight shines. A winner is illuminated. The centre of attention, his good luck is celebrated for everyone to see.
Moment Factory was asked to design and program an interactive lighting system that would add value to the player's experience and inspire other players to keep playing in an attempt to win. Three layers of ambiance and interaction were created to engage players.
Working within the constraints of a very low resolution LED setup, Moment Factory created 8