Video, sound, special effects and interactive systems can be harnessed to create immersive experiences for awestruck onlookers. The effect is a transformation of a public space into an environment that is designed to mold message and mood and to provoke and entertain. It can be renewed endlessly to provide an advantage in a constantly changing cultural landscape
Permanent interior multimedia environments such as resorts, hotels, spas, casinos, retail spaces, museums, bars, restaurants.
Where: Los Angeles
For: Los Angeles World Airports
Moment Factory was commissioned by Los Angeles World Airports to work with Marcela Sardi of Sardi Design and Mike Rubin of MRA International as the executive multimedia content producer for seven iconic media features at the new Tom Bradley International Terminal at Los Angeles International Airport (LAX). The result is the largest immersive multimedia system of any airport in the Americas. Moment Factory focused on the passenger experience, the iconography of Los Angeles, and the destinations served by the Tom Bradley International Terminal. Four hours of original video content were created, as well as multiple interactive capsules, using