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Microsoft Internet Explorer 9 Launch

Where: Toronto

For: Taxi


For the Canadian launch of Microsoft’s Internet Explorer 9 browser, Moment Factory created an extraordinary urban experience in the heart of Toronto. The mission: produce an event that would capture the imagination of tech fans and the general public alike, and create the interactive elements of the game ”Battle for Beauty”. 

“Battle for Beauty” was originally developed by 4 cent 4, and Moment Factory transformed it into an interactive experience. Nearly 2,000 people of all ages gathered in front of a giant screen set up in downtown Toronto to play a live online game against opponents

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