EMOTIONAL BRAND EXPERIENCE
Smaller in scale, temporary by nature and reserved to a limited audience, these are controlled, immersive environments that convey a tactical message to a targeted audience. By mobilizing interactive technologies and well-defined engagement strategies, the objective is to provoke interactive emotional responses to demonstrate the values of a specific brand by unconventional means.
Temporary experiential installations mostly oriented towards positioning or corporate communications purposes, including tradeshows, pavilions, fairs, street experiences and promotions.
For the Canadian launch of Microsoft’s Internet Explorer 9 browser, Moment Factory created an extraordinary urban experience in the heart of Toronto. The mission: produce an event that would capture the imagination of tech fans and the general public alike, and create the interactive elements of the game ”Battle for Beauty”.
“Battle for Beauty” was originally developed by 4 cent 4, and Moment Factory transformed it into an interactive experience. Nearly 2,000 people of all ages gathered in front of a giant screen set up in downtown Toronto to play a live online game against opponents