Light, technology and imagination combine to generate crowd-pleasing, urbane experiences. These innovative installations are an example of New Urbanism—walkable, open-air settings for city dwellers to meet and relax together. This notion of “place-making”, or inventing new spaces, formats and forums for people to gather and be entertained in the city offers limitless opportunities for expression to a mass audience.
Permanent, large scale exterior multimedia environments including building facades, public spaces, urban entertainment installations and theme parks.
Where: Altantic City
For: Atlantic City Alliance
The Atlantic City Alliance gave Moment Factory a free hand in the design and production of Duality. It’s an all-new, all-original, all-aboard immersive exercise in the kind of fun one can have when given a fascinating subject, state of the art architectural mapping and 3D animation technology, and creative carte blanche.
Duality is as colourful as Boardwalk Hall’s history. Over the course of 8 ½ minutes, twice every hour after nightfall, the expansive façade of the hall leaps to life as dynamic 3D animated projections infuse its foundations with movement. Stones pulsate, arches crumble into