Videotron Flagship

Where: Montreal

For: Videotron

Bold yet inviting, bright and innovative, Videotron’s new flagship store stands out amidst the bright lights of Sainte-Catherine Street. A bright vertical display glows from across the street day and night.

Videotron mandated Moment Factory to produce graphic content for the LED staircase leading to the second floor. Unique visuals were made to fit seamlessly in their environment while staying true to the brand.

The stairway is composed of 25 steps, each with its own LED screen riser creating a luminous and dynamic display that runs 24 hours a day. The content was developed especially for this display.

GALLERY