Tourisme Montréal

Where: New York and Boston
For: Sid Lee

In the middle of New York or Boston, we are surrounded by visions of Montreal. The kiosk’s floor is tiled with topics. Cuisine. Shopping. Architecture. Stand on a tile and the spotlight shines on you. Your journey and the fun begin as you playfully explore, becoming immersed in Montreal’s unique culture.

Co-conceived by Moment Factory and Sid Lee for Tourism Montreal as part of their Know Your Montreal campaign, the kiosk needed to create an exciting taste of the Montreal experience. It was crucial that this high tech environment be both mobile and adaptable to a variety of interior and outdoor locations.

Moment Factory was charged with tackling the creation and integration of the interactive booth. The kiosk was divided into different interactive zones. A visitor’s presence triggered a spotlight, as well as sound and video that echoed throughout the immersive environment. 

GALLERY