Microsoft Kinect

Where: E3, Los Angeles
For: Cirque du Soleil

Outside the stadium, the red carpet is packed with stars. Entering, they don a white poncho with epaulettes. A life-size mechanical elephant's skin dances with projected images, visitors walk on virtual water while dazzling effects fill three large screens. Connected, the game becomes real.

Cirque du Soleil invited Moment Factory to create the visual support for a massive launch of Microsoft's innovative gaming platform Kinect, which resonds to a player's shadow. Moment Factory integrated and extended existing visual content, while maintaining secrecy to maximize the launch's impact and excitement.

Moment Factory created numerous interactive elements for the launch. Visual content on the screens was synchronized with a rotating stage showing a family playing with Kinect. A playfully inclusive interaction with visitors wearing the ponchos with illuminating epaulettes was filmed and projected back into the room. Four interactive virtual ponds were also created, as well using an elephant as a support for projections. Everyone became a player when interacting with the environment and entering the Kinetic universe.

GALLERY