McLaren Launch F1

Where: Valencia, Spain
For: Cirque du Soleil

Acrobats tumble and perform in a shifting environment of abstract images, clouds of animated butterflies and the planet earth. Reflected in the water, the images are integrated into Santiago Calatrava’s sculptural architecture resembling an eye. The vision is spectacular.

Cirque du Soleil invited Moment Factory to rev up the set for their performance celebrating the launch of Vodafone McLaren Mercedes’ F1 car and team. The visual elements, including video, smoke and light, were designed to serve the story and performers’ movements.

Moment Factory integrated the distinctive architectural elements of the iconic City of Science Museum and Planetarium to create a stunning visual support for Cirque du Soleil’s performance. Projecting onto a semi-spherical screen, Moment Factory used reflections in the surrounding water to create the illusion of a sphere onstage and extended the visuals into the environment. 

GALLERY