Fiat Bravo

Where: Rome, Italy
For: Cirque du Soleil

The veil is lifted. Art and artisans take centre stage. Drawing from the original concept, the first lines of the artist’s charcoal reveal the Bravo’s form. Details of the design emerge. Projected onto a cathedral of glass, the performance and images reflect the creativity behind the Bravo’s design.

Moment Factory was invited by Cirque du Soleil to create a visual environment for their performance. Projecting 360° onto the walls and ceiling of a massive glass structure, an immersive environment of magical forests, starry nights and creative design introduced the Bravo to the world.

The Cirque’s performance, filmed live, was projected alongside content created by Moment Factory reflecting the Bravo’s design process. Using a dazzling array of 35 projectors, 572 thousand lumens and 32 million pixels made the interior of the canvas-covered glass “tent” come alive with images. For the grand finale, the canvas was lifted. More than just a car was unveiled. The Bravo’s universe was revealed to the world. 

GALLERY