Where: Altantic City
For: Atlantic City Alliance
The Atlantic City Alliance gave Moment Factory a free hand in the design and production of Duality. It’s an all-new, all-original, all-aboard immersive exercise in the kind of fun one can have when given a fascinating subject, state of the art architectural mapping and 3D animation technology, and creative carte blanche.
Duality is as colourful as Boardwalk Hall’s history. Over the course of 8 ½ minutes, twice every hour after nightfall, the expansive façade of the hall leaps to life as dynamic 3D animated projections infuse its foundations with movement. Stones pulsate, arches crumble into