Carrefour Bell

Where: Montreal Jazz Festival and Festival d’été de Québec, Canada
For: Fusion & Cossette for Bell

A crowd buzzes. The night is filled with Jazz. Cyan, cobalt…’round midnight everything is drenched in blues and jazz. You are instantly drawn into the pulsating light pregnant with a voluptuous azure that soothes and relaxes… Remain in the blue.

In connection with Bell’s brand identity, Cossette invited Moment Factory to create an immersive brand experience. Moment Factory created a textured lighting design that saturated the Info Jazz Bell Dome with Bell’s signature blue, as well as creating entertaining info clips to broadcast within the dome.

50 Colorblast LED fixtures saturated the dome while gobo artwork was employed to create textured patterns. Video clips, projected onto the dome’s interior in Montreal and the Bell arch in Quebec City, entertained and announced the performance schedule. A banner created for a Bran Van 3000 performance featured cutouts for projection, and integrated band and brand identities, as well as sponsor logos.

GALLERY