Burj Khalifa

Where: Dubai, United Arab Emirates
For: GSMprjct (Emaar Properties)

Before donning your suit for an astronautic ascent of the Khalifa tower’s 160 floors, your fingers spin a virtual globe in the lobby. As the earth turns on its axis, the tower tours the world. Entering the elevator, you’re immersed in a virtual journey as you ascend to the top of the planet’s tallest building.

GSMprjct invited Moment Factory to develop and install an interactive table, a media wall and video content for the tower lobby. They also created multimedia installations for inside the elevators that give a taste of the observatory on the tower’s 124^th floor.

Using a system developed by Moment Factory, the interactive table uses sensors to detect visitors’ movements and post information. A giant low-resolution screen, also in the lobby, auto-generates content to create visual ambiance. The elevator’s interior, composed of one low-resolution LED and nine LCD screens, is an immersive multimedia experience.

GALLERY