ATB Financial

Where: Calgary, Canada
For: ATB Financial

Walking past the ATB building in downtown Calgary, a blue screen flickers to life. As you approach, you're playfully invited to explore and interact. At night, the street level windows of the ATB Financial building become a large video screen, bringing the institution to life within the cityscape.

Moment Factory was asked to create an interactive brand experience that expressed ATB's new image and brand values. Moment Factory created an engaging, interactive, permanent media facade to illustrate ATB's customer focused and personalized approach, where the customer leads and the bank responds.  

The 192 square foot, high resolution media facade – the first of its kind in North America – is equipped with sensors that respond to the presence and movements of users. The tiling of LED screens allowed for unconventional designs and the use of translucent film and controlled surfaces allowed the imagery to expand over the entire facade of the building.

GALLERY