These levels define the degree to which a multimedia environment involves itself directly in a spectator's experience. Each level aims at a higher enhancement of reality.
1. Ambient Environment
An environment that supports an event or performance.
2. Immersive Environment
An environment that immerses the audience in a blend of light, image and sound.
3. Interactive Environment
An environment that invites the audience to engage with the space directly through interactive components.
1. Conception- Designing the experience
Objectives, approach, aesthetic, theme and content
2. Environment Design
Defining surfaces, the look and the style of the intervention
3. Technical Design - Making it work
Technical and technological design
4. Content Production - Telling the story
Narrative design, art direction, video content, 2D and 3D animation, lighting sound effects, music, and adaptation of proprietary interactive and control systems.
5. Integration - Bringing it all together
Control and synchronization of equipment, technology and content.
6. Operation - Keeping it running
Management of on-site execution, functioning, updates, training and tutorials.
Surpassing expectations is part of Moment Factory’s culture. We are a collective of personable, culturally literate digital media specialists. We consistently deliver ultra-creative results with great technical execution while never forgetting the value of having fun.
Moment Factory is a new media and entertainment studio specialized in the conception and production of multimedia environments combining video, lighting, architecture, sound and special effects to create remarkable experiences.
Since its inception in 2001, Moment Factory has created more than 300 events, shows and installations across the world for such clients as Cirque du Soleil, Nine Inch Nails, Madonna, Disney, Microsoft, Sony, Quartier des Spectacles de Montréal and the Los Angeles International Airport (LAX).
Our team of more than 120 talented individuals occupies a dynamic, multifunctional 20,000 square-foot space in Montreal, Canada. In our industrial studios we develop, design and produce the groundbreaking—often interactive—new media installations for which we have earned our reputation as industry leader, building mockups and testing prototypes prior to executing our vision.